Overview

Position Title: CRM Intern

Company: BAT

Location: Newcastle upon Tyne, UK

Job Description:

Support the CRM team with the development and execution of the CRM marketing strategy, with the aims of improving customer retention and purchase frequency.

Responsibilities:

  • Support the CRM team with the preparation, production & deployment of weekly emails
  • Weekly email performance analysis as well as monthly competitor analysis
  • Support the CRM team with setting up and tracking campaign KPIs
  • Brief and manage creative agencies
  • Work closely with the Brand team to develop and adapt campaign toolkits
  • Work closely with the Legal team to gain emails’ approval and to ensure GDPR compliance in all emails
  • Support the CRM team to develop and enhance triggered journeys

Requirements:

  • Passionate about gaining hands-on experience of CRM
  • Strong organizational skills & excellent attention to detail for proof-reading
  • Excellent communication and collaboration skills
  • Ability to work well and independently under pressure to meet campaign deadlines
  • English fluent
  • Digitally savvy with previous experience in CRM desirable, but not mandatory
  • Competent in MS office suite
  • Graduate
  • A degree in Marketing would be an advantage
  • Basic HTML skills
  • Past experience using CRM systems (Salesforce Marketing Cloud)
  • Marketing Cloud Email Specialist certification

About BAT

We are British American Tobacco, a truly global company with a highly successful past and an exciting future ahead. As one of the leading tobacco and nicotine companies across the globe, we are always looking to offer our consumers new products, choices and advanced technologies. That’s why we’ve continuously expanded our product portfolio, explored new avenues and looked for fresh talent who can shape our future. From the successes of our traditional business to the acquisition of Reynolds American Inc. and our $billion investment in potentially reduced-risk products, we’re passionate about the future we’re building. The future you could be a part of. Welcome to BAT.