Overview

Position Title:Brand Campaign Insight Manager

Company:eBay

Location:Bristol, UK

Job Description:

The role of the Brand Campaign Insight Manager sits within eBay’s Brand team, focusing on building customer insight led brand campaigns as well as measuring the impact of the activity on customers and business performance.We are seeking an experienced insight professional who is passionate about understanding customer behaviour and insight, and using this to develop stand out brand campaigns.

Responsibilities:

  • Collaborate with the global brand insight team to ensure an outstanding and consistent approach to insight and measurement
  • Partner with other members of the insights team to understand user needs and opportunities from multiple perspectives plus the
  • product & technology organization to share insights and craft development and execution of new features
  • Develop and embed a ‘plan, do, review’ approach to all brand campaign activity so that no campaign goes live without being grounded in customer insight and no campaign ends without the impact being measured
  • Develop capabilities in the team to understand how insights can be used effectively and consistently
  • Understand the audiences that are relevant for eBay’s brand communications
  • Build a clear performance story on how eBay’s brand marketing investment is driving change in customer behaviour and business performance: using sources including internal brand health monitors, social listening tools and Kantar external research

Requirements:

  • Demonstrated ability in delivering effective brand campaign insight on campaigns
  • A ‘can do’ attitude with a hands-on, naturally curious and passionate about learning something new every single day
  • Outstanding analytical skills and able to think strategically, making commercial decisions through data
  • Great communication skills with the ability to influence and build working relationships across all levels
  • Experience building and/or using econometrics models is advantageous alongside exposure to an ecommerce / trading environment
  • The ability to work in dynamic, deadline focused environment where it’s essential to act quickly, think independently and critically with an excellent attention to detail

About eBay

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. Our portfolio of brands includes eBay Marketplace and eBay Classifieds Group, operating in 190 markets around the world.