Overview
Position Title: PPC Lead
Company: Boots UK
Location: Birmingham, UK
Job Description:
Responsible for the management and implementation of large-scale Google and Microsoft (Bing) PPC campaigns for Boots retail, opticians, pharmacy and partner brands
Responsibilities:
- Managing the PPC strategy for all key Boots.com product categories including: managing the budget, optimising towards KPIs, setting priorities and giving direction to our media agency PPC team who are responsible for campaign build and execution.
- Measurement and reporting of PPC activity, including producing reports and communicating the paid search results to internal and external stakeholders.
- Develop long term PPC strategy, keeping pace with search engine developments and PPC trends to suggest ways in which the business can leverage these for growth.
- Working closely with internal stakeholders including but not limited to: eCommerce Managers, Promotions, Operations, IT and Finance teams, to ensure the PPC channel is supporting business priorities, corporate campaigns and key projects.
Requirements:
- Demonstrable knowledge and experience in similar PPC role, working with PPC ad platforms Google and Bing.
- Proficiency in managing large scale marketing budgets.
- Strong numerical and analytical skills are essential.
- A good understanding of other digital channels (e.g. SEO) and marketing technologies – experience of Google Analytics is advantageous.
- Excellent communication and time management.
About Boots UK
Boots UK (boots.com), the UK’s largest pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise.