Overview

Position Title: Marketing Analyst

Company: Pandora

Location: Winterton-on-Sea, United Kingdom

Job Description:

We pursue sustainability in everything we do and have set ambitious and measurable targets across every touchpoint of our business, from sourcing through to the materials we use and the marketing of our products.

Responsibilities: 

  • Ensure quality data is accessible to and usable for stakeholders in order to plan and optimise media effectively, supporting the overall Paid Media strategy
  • Be the gate keeper of all customer data for BRIS, including consumer insights from sources like Google, Kantar, Euromonitor to sales platform data and 1st party data
  • Lead cross channel analytics of Paid Media to support effectiveness and efficiency planning vs. Marketing objectives & ROI

Reqirements:

  • Continue to innovate with best in class media analytics for future development roadmap
    Represent Pandora subject matter expertise for media agency analytics team as key contact
  • Lead commissioning and delivery of MMM data and analytics providing accurate and valuable reports on the efficiency and effectiveness of Paid Media in relation to Marketing objectives which supports budget setting and cross channel planning
  • Manage any research provider supporting Paid Media analytics
  • Feedback actionable insights to Paid Media team from MMM analytics and ensure data meets their needs and is being applied correctly to media budgeting and campaign planning
  • Set up measurement and reporting framework for Paid Media cross channel campaigns
  • Integrate digital platform performance data in collaboration with Media Channel Specialists
    Work with Data & Analytics team in Digital & Technology to set up relevant measurement and
  • reporting tools (e.g. dashboards) ensuring they are readily available to stakeholders

About Pandora

Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores.