Overview

Position Title:Customer Insight Data Analyst

Company:Greggs

Location:London, UK

Job Description:

Here at Greggs, we love what we do and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We’re hard-working, but above all else we’re family; and it doesn’t matter who you are, where you’re from or what your favourite bake is, we’d love you to join us!  We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views

Responsibilities:

  • Help the digital performance team identify and report on behavioural patterns within Greggs data, including FOP, ATV, basket size, product repertoire, daypart, day of week, switching etc
  • Respond promptly to ad-hoc analysis requests from stakeholders across the business.
  • Monitor and highlight changes in behaviour by agreed segments and use all data sources available across the business to identify behaviour drivers.
  • Identify correlations between customer behaviour in digital products such as Greggs App and whole business sales to help inform commercial strategy.
  • Work closely with key stakeholders to develop BI dashboards and regular reports to provide clear
  • KPI monitoring of Greggs customer data as part of the BI Programme.
  • Work with key stakeholders across the business to provide deep understanding of Greggs customers in order to influence product development, ranging, pricing, retail, store location / design and brand marketing activation activity and strategy.
  • Support the BI programme in development and maintenance of KPI dashboard for Customer data to meet wider stakeholder needs.
  • Collate and interrogate Greggs customer data via data sources such as the Greggs App, using appropriate data extraction tools (PowerBI and FastStats), and translate into clear, evidenced recommendations to the wider business.

Requirements:

  • Help validate findings / recommendations based on the model.
  • Provide relevant customer data to the econometric model and support in the supply of other data / information
  • Working with Brand Comms, Digital marketing, Finance and external partners, help coordinate the development, analysis and presentation of findings of marketing mix modelling / econometric evaluation of marketing activity.
  • Assist the CRM team in monitoring and reporting the wider impact of CRM initiatives on customer behaviour).
  • Work with internal BI Programme / Digital / IT business partners to ensure continuity of data provision and develop enhanced analytical solutions.
  • Support in the development of customer segmentations based on identified behaviour patterns to assist in CRM activation / journey development
  • Identify and report on clear behaviour patterns following business initiatives including NPD, ranging, pricing, customer experience and marketing.
  • Support the CRM team as they need to use Customer data to identify behaviours to drive customer visit frequency and spend, discourage lapsing, develop promotional analysis and support understanding of CRM activity.

About Greggs

Our supply network... is being reshaped to support growth and compete more effectively in the food-on-the-go market. We're investing around £100 million in a major programme to create centres of excellence in manufacturing and distribution, increasing capacity to support shop expansion substantially beyond 2,000 outlets in the UK.