Overview

Position Title: Media Planner

Company: Pandora

Location: Grays, United Kingdom

Job Description:

Pandora’s in-house Media Planner will work channel agnostically to plan the media budget for BRIS alongside the Head of Paid Media and Pandora’s media agency. You’ll work on offer plans and budget recommendations to channel owners based on overall ROAS targets and fluctuating marketing budgets.

Responsibilities: 

  • Work with colleagues, other departments and media buyers either in-house or in a specialist agency
  • Manage the relationship with NeuStar and Global Paid Media to schedule QBR’s and cascade the output to the wider team while making recommendations for future quarters based on BRIS data and wider cluster lens
  • Report on the finical impact of global media trails on BRIS marketing plan and budget i.e. Liftlab, Onesearch
  • Make and maintain good contacts with media owners, such as newspapers, magazines and websites
  • Work with the channel owners to create campaign briefs and work alongside the media agency to establish Quarterly and annual objectives and advertising strategy
  • Evaluate the effectiveness of campaigns to inform future ones.
  • Liaise with marketing finance business partner to establish budgets, campaign ROAS’s and changes in marketing budgets
  • Work on several briefs simultaneously
  • Responsible for different marketing scenario planning to present back to senior leadership team include General Manager and Marketing Director
  • Manage administrative process for financial and campaign reporting
  • Recommend the splits of different types of media to use, as well as the most effective time spans and locations

Reqirements:

  • Kantar Media Expertise
  • Route Research – for out-of-home advertising
  • The Publishers Audience Measurement Company Ltd. (PAMCo) – audience measurement for published media
  • Experience in the following will strengthen application but not all is required
  • Radio Joint Audience Research (RAJAR)
  • Google Analytics – tracks and reports website traffic
  • Broadcasters’ Audience Research Board (BARB) – a television measuring service
  • Significant experience in media buying

About Pandora

Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores.